Mon, 27 Oct 2014

The House of Peroni is a bi-annual pop-up from Peroni Nastro Azzurro and celebrates contemporary Italian culture. Giovanni Corrado, Creative Director of Baroncelli, was one of the creatives invited to design a space inspired by Rome, the birth place of Peroni Nastro Azzurro.



Roma Phantasma is an unorthodox and atmospheric landscape inspired by the Italian artist Giovanni Battista Piranesi. Utilising components from the modular Flexus lighting system, Baroncelli has created limited edition light sculptures - including a timepiece, catapult, pulley, airscrew, microscope and compass. Mounted on the walls and ceilings of the room, these illuminated mechanisms are layered above scenic drawings to create a 3D installation. The walls are drawn by hand, evoking Piranesi’s imaginary Rome of the 18th century and bringing this to the present time, Look closer, and you will see Zaha Hadid’s Maxxi Museum, the Roman Observatory, the Piramide Cestia and the Square Colosseum, a controversial icon of Fascist Italy.



Featuring cristallo glass, satin gold metal and LED against a chalk-etched backdrop, Roma Phantasma represents a Rome old and new – not just a physical city, but also a fantastical place constructed only in the mind.


These limited edition sculptures are available for purchase (POA). 


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